MATTEL PAID MEDIA

Led creative development for commercial and broadcast campaigns across Mattel’s Action Figures, Games, and Preschool Entertainment portfolios for global markets.

From concept through execution, translating marketing objectives into compelling storytelling through creative strategy, scripting, art direction, and close collaboration with directors and production partners across pre-production, on-set direction, and post-production.

EXECUTIVE CREATIVE DIRECTOR LAUREN COLLEY
CREATIVE DIRECTOR CARINNE URRUTIA
SENIOR DESIGNER KELSEY ESTRADA
EXECUTIVE PRODUCER LORRIANE KRAUS
PRODUCERS LAURA BAURSMA // ANDREW HANDSEN
COMPANY MATTEL

Mattel Paid Media

MATTEL PAID MEDIA

Led creative development for commercial and broadcast campaigns across Mattel’s Action Figures, Games, and Preschool Entertainment portfolios for global markets.

From concept through execution, translating marketing objectives into compelling storytelling through creative strategy, scripting, art direction, and close collaboration with directors and production partners across pre-production, on-set direction, and post-production.